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数字营销

ES 迪拜课程

课程详情

Learn digital marketing in just 6 weeks with a practical, face-to-face course in Dubai. You’ll explore social media, content marketing, SEO, paid advertising, email marketing and analytics, while learning how to use AI to work smarter across each area. You’ll also work with industry-relevant tools, including Google Ads and Google Analytics 4, and put your skills into practice through two digital marketing projects.

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Required English Level

B1+ (CEFR) or above

ES 迪拜-持续时间

课程时间

6 weeks

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Schedule

Monday to Friday (semi-intensive)

ES Dubai-Digital Marketing

为什么要选择

Our Digital Marketing Course?

Whether you’re starting out, building your own business or looking to develop your career, this course gives you practical digital marketing skills you can use straight away. Over 6 weeks, you will:

ES Dubai-Digital Marketing

Learning by Doing

数字营销

New to digital marketing or ready to take your skills further? Learn through interactive, face-to-face classes where you’ll put new skills into practice throughout the course.

2

Two portfolio projects

Put your skills into practice with two digital marketing projects in Week 3 and Week 6. Use them to build your portfolio, support your own business or demonstrate your skills to future employers.

Week 3 Week 6 Portfolio Your business Employers
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Certificate of Completion

Successfully complete the course and receive an ES Dubai Certificate of Completion to add to your CV and LinkedIn profile.

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数字营销

你将学到的技能

Build practical digital marketing and AI skills across content, social media, SEO, paid advertising, email marketing and analytics.

Tools You Will Use

数字营销

AI content and research tools, Facebook, Instagram and LinkedIn campaign tools, Google Ads, Google Analytics 4, and email marketing and automation platforms.

Week 1

Digital Marketing & AI

  • Digital marketing fundamentals and key channels
  • How AI is changing digital marketing
  • Using digital and traditional marketing together
Week 2

Content Marketing & Creation

  • Content strategy and creation
  • Understanding audiences and buyer personas
  • Using AI tools to create and research content
Week 3

Social Media Marketing

  • Facebook, Instagram and LinkedIn
  • Campaign creation, targeting and engagement
  • Social media algorithms

Digital marketing project 1

Week 4

SEO, PPC & Display Advertising

  • SEO fundamentals and optimisation
  • Google Ads and paid search
  • Display advertising
Week 5

Email Marketing & Professional Skills

  • Email campaign creation
  • Marketing automation
  • Digital marketing professional toolkit
Week 6

Website Optimisation & Analytics

  • Website and eCommerce fundamentals
  • Google Analytics 4
  • Website performance and tracking

Digital marketing project 2

我们的注册

Process

To join the course, you’ll need an English level of B1+ (CEFR) or above, which we’ll confirm with a short placement test. Once you meet the required level, you can enrol and start building your digital marketing skills in Dubai. If you need accommodation, we can also help you find a suitable place to stay during your course. Once your results confirm that you meet the B1+ level, we’ll confirm your place on the course.

1.
Enrol
2.
语法测试
3.
写作测试
4.
口语测试
1.
Enrol
2.
语法测试
3.
写作测试
4.
口语测试

我们的热门

课程

常见问题

数字营销课程

You don’t need any marketing qualifications or previous industry experience. You’ll need an English level of B1+ (CEFR) or above, basic computer skills and an interest in digital marketing.

Yes. You’ll receive an ES Dubai Certificate of Completion when you successfully complete the course.

Yes. The course starts with the fundamentals and builds week by week, so you don’t need any marketing experience. You’ll get the most from it if you review each lesson after class and put time into your two projects.

The course runs for 6 weeks, Monday to Friday (semi-intensive). You’ll develop practical skills across digital marketing, including content, social media, SEO, paid advertising, email marketing and analytics.

我们可没这么说、

我们的学生是这样做的!

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我们的社交媒体

在 ES Dubai,我们让每个学生都能体验到学习英语的乐趣和魅力。在我们的学校里,多元文化社区中家庭般的氛围是我们的财富。在你学习、发现和享受迪拜的同时,我们的学校将成为你的第二个家。

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