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ES has partnered with British qualifications provider PEARSON, to offer a wide range of internationally accredited, career-focused courses which equip students with the knowledge, understanding and employability skills to succeed in the professional arena.

BTEC International and LCCI certificates are career-based qualifications designed for students wishing to move on to higher education or go straight into employment.

COURSE LENGTH

12 weeks (180 guided learning hours)

REQUIRED ENGLISH LEVEL

Upper Intermediate (B1 CEFR Common European Framework of Reference)

SCHEDULE

Sunday to Thursday, 9am to 12pm

ASSESSMENT

3-hour written exam, externally set and marked, contributing 100% of the overall grade of the qualification.

DELIVERY

Lectures and seminars delivered by an experienced university professor

GRADING SYSTEM

  • 50% - 59% PASS
  • 60% - 74% MERIT
  • 75% - 100% DISTINCTION

CERTIFICATE BRIEF

This qualification is suitable for those who are already working in the marketing industry and looking to progress to the specialised area of digital marketing, and for those looking to progress their career opportunities to the next level. The qualification is also suitable for those looking for a career change to digital marketing from another field.

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Certificate purposes:
  1. To develop students’ knowledge and understanding of the use of digital marketing by exploring the basics of digital marketing and what is expected in order to be successful in a specialised digital marketing role.
  2. To give a sound knowledge of current trends and changes in digital marketing and how they have had an impact on the use of digital marketing techniques.
  3. To apply subject content to real-life marketing scenarios
  4. To prepare students in furthering their careers in digital marketing, including students who are seeking a supervisory role in digital marketing and those who are seeking a career in digital marketing.

6 reasons to study in Dubai!

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    Easy visa process

    Student visas are processed directly by the school in the UAE. The refusal rate is 1%!.

  • ms-reason-icon2
    Great winter weather

    In Dubai, you can enjoy blue skies, warm seas, and sunshine all year round.

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    Working opportunities

    Students are allowed to work part-time during their studies, can also switch to full-time after completed their course.

  • ms-reason-icon4
    Cosmopolitan atmosphere

    With an expat population of over 85%, Dubai is one of the most dynamic and cosmopolitan cities in the world.

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    Safe

    Dubai is in the top 10 safest cities in the world, has a very low crime index, and a high standard of living.

  • ms-reason-icon6
    English speaking environment

    English is the most widely spoken language for business, education and trade in Dubai.

Course content

1.1 The digital marketing environment;
1.2 Marketing objectives and organisational goals;
1.3 Analysing the digital marketing environment.

2.1 Sources of digital information devices;
2.2 Digital media;
2.3 Effective digital marketing channels.

3.1 Using the marketing mix for digital marketing
campaigns;
3.2 Push and pull marketing techniques.

4.1 Market research;
4.2 Measuring the success of digital marketing
activities.

5.1 Challenges and considerations in digital
marketing;
5.2 Legal and ethical issues affecting
digital marketing activities.

We don’t say it, our students do!

We carry out regular teacher evaluations and our students consistently rate their courses and teachers 4.8 and above.

4.8

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Average Facebook rating (4.8)

4.9

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Average Google rating (4.9)

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